SEO Changes
Google: Algorithm Updates
SEO Means Search Engine Optimization
SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.
Google has a long history of famous algorithm updates, search index changes and refreshes.
Below are links to some of the most important resources for search marketers:
- Google Hummingbird
- Google Mobile Friendly Update
- Google Panda Update
- Google Penguin Update
- Google Pigeon Update
- Google Payday Update
- Google Pirate Update
- Google EMD (Exact Match Domain) Update
- Google Top Heavy Update.
What Is Google Hummingbird?
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
So What is Hummingbird?
The Hummingbird is an entirely new algorithm. It approaches search engine queries in a brand new and intelligent way utilizing new technology combined with older features of the existing algorithms. It is named for the speed and accuracy of the tiny bird.
What Is The Google Panda Update?
Google’s Panda Update is a search filter introduced in February 2011, meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.
Some Changes Your SEO Strategy Must Focus On:-
1. Create and optimize for mobile traffic.
2. Optimizing for Bing , Yahoo and DuckDuckGo.
3. Switch your focus from keyword rankings to ROI metrics.
4. More focused social-media approach.
5. Earning links rather than building links.
6. Targeting more precise keywords and search phrases.
7. Increasing Attention to the User.
8. Aggressively Targeting Blog Networks.
9.Becoming More Predictable.
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